And I'm curious, with AI lowering the barrier to entry so drastically, what does this democratization of cyber attacks mean for that average business, the average size business and business leaders listening there? What should they be doing to prepare against stuff like this?

Well, the key thing is preparation because, you know, if you're targeted by one of these attack campaigns, you know, trying to react without having done any of the preparation around making sure you've got the right services, the right technologies, the right operational processes in place is going to be a scramble.

So preparation really is key.

But I suppose the key thing really is to understand, you know, your risk as an organization.

What does your threat surface really look like? And the big change, I think, there over the last 12 to 18 months is that you have to look beyond not just the infrastructure that you manage as an enterprise now, but also the dependencies within your digital supply chain.

What we're seeing now is that attackers, if you are a well-defended organization, they will figure that out quite quickly.

and they will look for other things that you are dependent upon.

And with outbound DDoS traffic now becoming this massive industry-wide challenge, especially with compromised customer equipment recently seen generating floods exceeding, I think, one terabyte, was it, I think? I mean, what is the operational and reputational risk for service providers that are hosting these infected devices, too?