... curated for your employees.

And so my coaching program dovetails and partners with direct primary care so that that unique independent primary care practice is not only addressing problems when they happen, but what Nuuka did was provide coaching on an ongoing basis to people so problems don't happen in the first place.

So my coaching partners up with Direct Primary Care to provide this enormous, powerful, behavioral focused, upfront, front door to healthcare to make sure that everybody's aware of how to be a good consumer, how to take care of their own health, how to change their behavior, how to reach their dreams, all the things that are necessary to really create great outcomes in healthcare.

So choice, let people choose.

Don't force them into anything, just give them huge financial incentives and they will...

We've seen as many as 85% of employees join direct primary care practices never having heard of them before just because the incentives were there.

Mm-hmm.

So I went to see him and he said, "Y- you're clearly a candidate.

Wow, what a

concept.

Imagine that.

And what their customers said they wanted was, well, first of all, we don't want a paternalistic system that just tells us what to do and fixes us when we're broken.

What we want is a healthcare system that's a guest at our table, that journeys with us on our journey through life, supporting us in reaching our dreams, goals, and aspirations in life.

And we build a trusting relationship with people who are there to help us be successful in life.

And when we fall off the cliff and get sick, We already know someone we trust, that we can turn to, who will offer us immediate access to perfect care, every time, coordinated at every level, supporting us leaning back on our journey to reach our aspirations in life.

deny claims but you're not locked in so i'm sure that's running through everybody's mind well okay they've got this but is my doctor going to accept it i love my doctor i don't want to change my doctor i have a one hospital in my community are they going to say no you can't come here because you're now you're part of this system so i'm sure these are all the questions that are probably running