Do you think people are paying attention to the wrong signals right now when it comes to getting referenced by LLMs?

know if people know enough about how to get listed there.

But yes, everybody wants to jump on the fast and easy bandwagon.

But they're missing really simple things like the number of websites that that still don't have a well-defined about us section.

How often do you go to a website and not see who the primary people are in the company, what their experience is, what makes them unique, that sort of idea? This is the stuff that LLMs love.

And if that information exists on your website, as well as off your website, it gives the LLMs something to cite.

It gives them multiple sources to understand who you as an agency are and then can share that information with your prospective clients.

Is there still value in doing that type of work?