So was it easy for you to like pivot and like let go of that version of you?

I would say one thing that I do really appreciate about myself is that I am very quick executor and I can very quickly identify when the path I'm on is no longer one that works for me.

However, so my agency existed before March, but it was a content creation agency where we were just focusing on creating content.

My thought process came around December, January, where when I was reflecting on all of the data and how much money we made over 2025, what did it look like? What was our cost breakdown? It took me a minute to realize that for me to make, let's say, $50,000 a month, $100,000 a month, I would need to have a lot of fucking clients.

And it's not really something that I can manage because our content packages, they were pretty small.

Our content packages, they were ranging somewhere between like $1,000 to $3,000, which is a lot of work to get $100,000 a month.

And then I calculated how many team members I would actually need to have full-time, some of them part-time.

yes and no

And I would like go back and forth between wanting to start on social

media, but then like would feel like this feeling of imposter syndrome, cringe, embarrassment, shame, because like it is such a weird experience.

And then I would come back to it over and over and over again.

And it always felt like this was something that I really, really want to do.

But when I actually stuck to it was 2022 when I was working a nine to five job.

I really liked this job.

I was working in influencer marketing and in PR as well, and it was really great.

So like in 2026, what is the first thing you would tell someone to do?