Do you have sort of stated core values that are guiding you? I'm kind of thinking like, through all this iterative processing, you have a framework now, but What does that framework really look like? And then we can talk about

culture.

Yeah.

I mean, we have our mission statement that you could read on the website, but it's a mission statement, right? I think our core values are really to try to serve all Utahns, right? Mm-hmm.

that looks like a lot of different things right from a religion standpoint which is huge here to a political standpoint to environmental standpoint which is big in utah right um but then like the lighter things culture like utah has a really interesting food scene um and a music underground music scene and you know our sports culture is pretty interesting as well and how can we you know, build community and help people feel equipped and empowered to be good members of that community.

That's really, the essence of what drives a lot of our decision-making is how can we be the vehicle to improve our communities? We know we can't do it directly.

We have to either inspire or inform and educate folks to participate more fully in their community and make that change.

So it's probably wise right now to pause and ask you, What about this membership model that you have? And how has that changed your outlook on how you approach your definitions of success?