Yeah.

But I didn't really ever stop to think, am I happy? Am I doing what I want to do? And it was kind of this weird moment where it was my first time to take a breath.

And I had this epiphany that I'm an entrepreneur.

And this was before Gary Vaynerchuk and it was cool and hustle culture and all that.

Like it wasn't really cool to be an entrepreneur yet back then.

Right.

I was starting to feel very constricted at Coke.

What's that mindset look like for you where you've been able to go, I'm not going to let good enough or this is how it's always been kind of stop you from saying, nope, there's always another way to build what we want.