But this is something that I know that, and I'm not trying to hide the ball here, Danny, you can talk about like spotlight marketing and branding helps lawyers with content, doesn't it? Yeah,

100%.

No, that's a huge part of what we do.

And you know, and there's a whole bunch of different angles.

For it too, right? And one of the, you know, before AI platforms were even a thing, you know, one of our core beliefs is that the best clients come from referrals.

And so how do you get referrals? Well, you need to stay connected to people and content is a great way to do that.

But you also need to build your brand and your perception as a thought leader, as an expert, as somebody that like knows what the heck they're talking about.

So tell us a little bit more about that.

So, um, one of the f- first things that I wanted to bring up was that in our marketing, what we tell our, you know, audience is that it's super important of the, uh, there's a, a high level of importance between better quality clients versus just getting higher volume of leads, right? Um, you could get leads upon leads upon leads, but if they're not great, what's, you know, what's the, uh, big deal of getting so many leads? Can you break down why that's so important?

Yeah, I mean, it's an interesting conversation.

W- For me, when you talk to a law firm owner about their marketing, you know, and you ask them what their biggest challenge is, like nine out of 10 times, they're like, "I need more leads." Sometimes they're like, "I need more clients." But it's generally a focus on, "I just need more." And listen, that makes sense.

I get it.

Like, you know, more leads is more opportunity and all of this.

But, you know, something we've learned over the years, um, and this is true across the board, not just for law firms, like this is true in our marketing at Spotlight, and this is true in just about every industry, like quality leads are, um...

Better quality leads lead to better quality clients, and I would rather have, you know, one really good client than 10 bad ones.

Now, now what do they do with it?