So when people make that investment to be with us, and we love seeing our members in person, what do you want them to be able to do differently or more effective upon the learnings they get in your workshop?

This is a very key point.

Indeed, they are investing real time and therefore this can't just be interesting.

It needs to change the way they do their work.

Concretely, we want them to leave to be able to do three things they couldn't do when they walked in.

First, tell the difference between where AI generally helps in pricing today and and where it's still just noise.

That distinction alone saves people from a year of chasing the wrong pilot.

How are you going to talk about the dichotomy between AI as an idea and AI as an