Yep

... that they were stepping into and then continued to grow into, um, and arming them with information to make decisions.

And what we had to stay firm on was we truly believe in that, so we aren't gonna tell them what decisions to make.

And we can say that, but it's, you know, then it becomes real.

Like, you have to respect your audience enough to let them make their own decision.

I also think, you know, one of the, one of the parts of the business that we are most proud of is the, um, social impact work that we did around voter registration, around paid family leave, around, you know, making clear the, the cost of, of childcare and what it looks like to...

And, and how much it costs to, like, be supported and, and be working, um, and how big of a, of a, you know, kind of delta there is as a country to, to getting there.

Get that bread.