So what do you like most about being a builder in that partnership space?

Well, I think most of my experience has been with startups and scale-ups, right? And so when you are in companies that are that level of maturity versus a very large technology company, you're very often building from scratch, right? You're building that ecosystem.

And sometimes it's also a new space, right? A new, a new, a completely new product and innovation.

And this is a different skillset than when you're working with, you know, a massive partner ecosystem that's well-established with, you know, demand is in place.

All the, all the partners are functional.

You have your value prop.

There's still a lot of challenge with that.

So what's the most interesting opportunity that this shift has opened up for strategic partners specifically?