So in a world flooded with AI, with the automated posts and, you know, cheap content algorithms, how do you defend, you know, the old school boots on the ground, human connection against all the noise?

It's the authenticity and the connection.

It is because, I mean, we all are being somewhat forced into using AI in a lot of ways, right? And it definitely makes life a lot easier in so many respects.

And in so many respects, it's amazing.

It's unbelievable what it can do and the time it can save.

But there's still that component that people are seeking and searching for.

And I kind of relate it to like, say five years ago when Instagram and Snapchat and all of that were fairly on the newer side and there was all the filters and everybody was over filtering their photos and everybody saw all these perfect photos and it's for perfect images.

What do you think it is about that? I think