That's a fairly open-ended, you know, statement in terms of open-ended definition is anyway.

Yes.

So, I mean, from the outset, you don't know if people's marketing is working or not, cause you're not inside the business.

So what might look like it's working might not be underneath.

Um, and that's where kind of, I look at it differently because I've, I've had so much exposure to businesses, the inside of businesses.

Um, working in agency, we had about 20 clients at any one time.

So we had like a front row seat to their data, what was working and what wasn't working.

yeah well let's think about this the three things that you that we that you'd flagged to sort of fix this? Any particular order that you want to approach them in?