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Danielle Becker

Danielle Becker

Founder & CEO of Lefty's Right Mind, a New York-based bespoke creative studio for experiential marketing, gifting, and brand experiences.

Sep 29, 2026

1:40
Let's start with Lefty's Right Mind.
1:43
So we are a marketing studio.
1:45
Yes.
1:45
And we help brands and businesses stand out in unforgettable ways, whether that's through live events, gifting products that you want to keep, that resonate and connect on an emotional level.
2:00
Three pillars of business that we work in.
2:02
So we call it activation.
2:03
So when we go on site with David Yerman, multiple locations at once to celebrate their Mother's Day, VIP giftings, we'll bring a flower cart on site.

28 MINS LATER

29:57
What is Lefties Right Mind becoming now? Tell us.
35:46
Danielle you get close to Danielle tell us about your business and what your question is.
35:51
Sure.
35:52
So we are an artist-led experiential marketing company redefining how brands and businesses show up in the world.
35:59
My question for you as a disruptor is when you're building your marketing language, what's the best approach when something's new to be clear and necessary to your customer?
1:41
[laughs]
1:41
...
1:41
I'm just living my dream, trying to figure out social media, as we all are, as we build our business.
1:46
And I like to be approachable, and I like to make people feel comfortable, so, you know, I had that whole getting out of the car, grocery bag breaks, groceries are rolling down the driveway.
2:01
It's chaos.

24 MINS LATER

25:42
[laughs]
25:42
I think as an entrepreneur, I love a banana because of the ticking time bomb that they are, is can I get the use case of...
25:50
It's, the goal is to not waste a single banana.
37:25
Danielle, tell us about your business and what your question is.
37:28
Sure.
37:29
So we are an artist-led experiential marketing company redefining how brands and businesses show up in the world.
37:36
My question for you as a disruptor is when you're building your marketing language, what's the best approach when something's new to be clear and necessary to your customer?

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