So

Timon and Pumbaa kind of came into my head and I'm like, actually, that's a really good analogy of just always having something on your shoulder that's looking around everywhere.

And Timon will quite often pull on Pumbaa's ears and direct him and will take him down particular trains of thoughts and stuff because Timon can be a little bit manipulative.

And I was like, oh, that's a really good analogy for clients.

Then I tried it.

I'm like, just imagine there's a meerkat on your dog's shoulder, you know, and they're looking at everything and they're seeing things and they're panicking before they realize something.

So, you know, They see a person walking along and they're carrying something and they panic thinking it's a dog, but actually it's a handbag or it's their shopping and things like that.

Yeah.