How did you get into where you are now and running an agency?

Yeah, I've had quite a mixed past.

I ran an online marketplace business in London for around eight years, and I really cut my teeth on an online business, running a company, managing people, Um, we, we was lucky enough to raise over a million pound investment and we generated millions in revenue, but, um, we, we learned the hard way about, uh, you know, for where, uh, marketing works, where it doesn't, what channels are most successful.

And, um, the real value in that process for me was, uh, learning how organic traffic benefits a business.

So how, you know, when Google, uh, recommends you to, uh, someone that's searching and now how chat GPT can do that.

That's the kind of traffic a business gets that you don't pay for every time you make that sale or you get that click.

And it's the kind of traffic that when you go on holiday and you're with your family, you can still trust your business to run because it's not relying on paid ads or you DMing someone on Instagram.

So what kind of businesses are you working with that would get the most out of the kind of work that you do with them?