Mm-hmm.

Um, everyone is really slow to respond until there is an overwhelming amount of data that points in a direction.

You know, healthcare is just as slow to respond as regulators in casino markets, for example, right? Or regulators in, from the CFTC, right? And so I think at its core, right, I think you have to think about consumer protections, and you have to think about what types of consumer protections can be put in place to really help avert any serious harm from happening to a person in a very, very quick fashion.

Um, you know, safeguards as much as possible, early education as much as possible.

You know, like we're, over at the research institute, we're running a financial stability and responsible gambling, uh, initiative, right? Um, and that's bringing together banks and credit unions and operators, and pretty much anybody who you can name that's sort of involved in the financial picture that goes along with all of these products, and helping them sort through what their role is in a protection ecosystem and what they can provide to their audiences early and often as the right types of information to dispense at the right time and the right types of tools to dispense at the right time, and promoting the, the right type of engagement from the outset is extremely important.

'Cause again, I think, you know, end of the day, what you're looking at here is a gambling product-... merging with a financial instrument.

And I think in the history of financial instruments and gambling product, we've not really seen those converge in the way that we're seeing them converge now.

Yeah