I think you should start with the inspiration or your kind of personal inspiration for this, Daniel.

Yeah.

K- kind of it's, for me, it's a bit long journey inspired by my, my previous company and previous product.

My youngest son was born with a severe hearing problem, so I was kind of told he would need a lot of practice to kind of keep up.

So th- so that was-- and I was told by expert if you kind of push young kids to-- like adults push them to kind of learn quicker and more than others, that will usually have the opposite effect.

So that was my interest into ed tech.

Before that, I worked with technology, design and education, and I thought I want to explore this space.

So I told the class, "This idea is so fantastic, it's good enough to write a novel." It's like you can-- this idea, you can just-