So compare and contrast your methodology to maybe each of the other two methodologies, the traditional indexing and the traditional stock picking, to offer your thoughts as to what it means for risk, what it means for return, what it means for turnover, And what would the investor experience be like if you were to use an advantage product as opposed to one of the other more well-known approaches?

Yeah, so imagine if you were to just buy companies based on cheap, book-to-market, companies with high book value for the price you pay.

Well, you're buying companies for cheap, but...

Some of these companies are cheap for a reason.

They're not making money.

So great.

Very high book value for the price you pay.

usually don't ask about it.