D
Daniel Müller
Business professional
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Jul 23, 2026
Test It. Kill It. Repeat.: Daniel Müller's No-Sentiment Approach to Marketplace Scaling #LTM159
11:34
11:42
12:14
18:27

Ingrid LommerHOST
So where are you standing at the moment with your marketplace business? Which marketplaces are you active? How many are you playing? What does that look

Daniel MüllerGUEST
like? At the moment with our own retail business, we had around about 80 brands in our assortment and we are live on more than 50 marketplaces.

Daniel MüllerGUEST
So yeah, it's custom countries from Germany, like the Benelux or in Poland, or we're very good in the Southeast of Europe.
6 MINS LATER

Ingrid LommerHOST
But okay, I guess if you have this approach, then sometimes things don't work out as well, do they? So can you tell us a bit something that didn't work out the way you planned it to, or a marketplace that looked very good on paper at first, but then, you know, was a headache if you actually were selling on it? Can you tell us a bit about those? And also, how do you deal with these things then? Are you then just shutting down the channel or keeping it on a low level? What do you do?