I'm not saying that, that funeral homes will take advantage of people, but there's certainly an opportunity there.

There is.

And the...

I think in general they do want to just provide the best death care that they can.

Um, but there is a lot of opportunity.

There's a lot of people who make commissions, and I think it's tough for anybody to keep an unbiased opinion when that's how you feed your family.

You know, that's how, that's how you take care of your own bills.

Is that what it makes it so appealing, or do you think it's something more?

Here's Daniel Lopez, VP of Sustainability and New Business at FS talking about that

US corn ethanol doesn't actually achieve net zero.

So I think that often when they talk about corn ethanol, they're looking at the United States and not at the reality in Brazil, which is different