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Daniel Honan

Daniel Honan

CPA and former painting business owner; founder of Profitable Painter CPA PLLC (formerly Bookkeeping For Painters), host of the Profitable Painter Podcast and author of "Profitable Painter."

Nov 3, 2026

27:35
What are five questions that a contractor should ask any bookkeeper, including you, before hiring
27:43
them? one would be social proof.
27:46
Like how have you helped other folks like me make improvements? Our, our approach is to help you improve your margin and to help you save big in tax.
27:56
So I can make a guarantee all day about that, but it's better just to have proof, right? Video testimonials, you know, something in that regard, at least written testimonials.
28:09
Um, references you know who are some folks you're working with now that about same size as me in revenue same business that you know is really getting a lot of value so that that's a big one so social proof and number two i would say it can be a pain point not for everybody but integrations with software.
28:35
So, you know, can you help me integrate if it's important to you? Sometimes, depending on the business owner, it might not be important to integrate your drip jobs or your pain scout with your QuickBooks online.
28:47
But if you're trying to get, like, more cruel based books like integrations matter more so you can track who owes you money in your accounting system so you can match up revenue and expenses in the same period so that there's it's better to it's easier to interpret what's going on in the books as opposed to just straight cash basis.

5 MINS LATER

34:18
Hey, what does an outside bookkeeper not do that owners tend to assume they do?
2:07
Let's do it.
2:07
Let's do it.
2:08
So I'll kick us off here.
2:11
The first thing I think you should do is to build a financial plan on how you're going to actually reach that 1.5 million.
2:19
When you're at 500,000 at this point, you will likely have painting crews, right? They're doing the painting on the job site, but you're still likely doing the sales, the production management, the admin.
2:31
So you're still doing a lot of the things that the business needs.
2:35
Now, What you need to do to get to 1.5 million is that you need to pretty much fill that sales position, that production manager position, and an admin position.

13 MINS LATER

16:05
also kind of shows gives you a little insight into how this whole game works too because they're they're getting them from google pay-per-click they're getting that lead and they're getting that lead from seo which we'll get into in a little bit um and then essentially they're turning around and then selling you the lead so they're buying it and then selling it to you know to a bunch of you
8:56
just think it's a fact.
8:57
Yeah.
8:57
You just think it's a thing.
8:58
And then you realize after it's broken that you're like, oh, I believe that for years.
9:04
And that was probably holding me back.
9:07
But one of the things that I hear a lot is when I tell a painting business owner what I do, like I meet a lot of folks at conferences and I'll say like, yeah, I'm a CPA.
9:16
I work only with painting businesses.

25 MINS LATER

34:37
So you could charge, if you can guarantee 100% that they're not going to be part of that third, you can charge 33% more right there.

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