Do you just wanna talk us through, well, first, what the innovative financial ISA is, and, and then we'll talk about the, the crypto ETNs of it.

Yeah.

So, [clears throat] the, uh, innovative finance ISA is an unusual one for an investment platform.

It was set up initially for crowdfunding platforms.

Uh, and so pretty much all the providers are-- innovative finance ISAs, we call them IFISAs, are, uh, these crowdfunding platforms or crowdfunding debt, uh, providers.

Um, so that's just, you know, a bit of background on what that product is, uh, and that's why you don't see it in the traditional investing space very much.

So the FCA in October last year, twenty twenty-five, deregulated or de-restricted access to crypto, uh, for retail investors.

BAE are, are right up there.

But but taking this next step to a GM, is there anything that jumped out? You're like, OK, I hadn't thought of that.

You know, I was very fortunate over the three years to be very close to the owners of the three teams I played for.

And therefore I got a fair firsthand view of what they did very successfully.

And then also what they struggled with.

Not that they did anything unsuccessfully, but you know, bringing in at the beginning of the league, you know, 18 players and then 14 players and then, you know, 16 players, you know, every year there was a different number and juggling all those personalities.

I watched what worked well for teams and I watched what didn't work well for teams.

And when you get that type of insight, you're able to know what you don't want.

Can you describe a little bit more of some of the other players on your team that we didn't mention yet?