level.

And if anything, maybe the bigger the room or the brighter the lights or whatever you want to call that, it just might make you even more anxious or more... dealing with that feeling of like should it be better than this like should i be more talented or should i be more capable or should i should i look cooler or should i like you know like whatever the goofy things are that we think about yeah when like at at the end of the day like what drew you there to the first place like if you can return to that you know like come back to that like what you know, kind of coming back to that, you know, feeling of like, what was it like when I first experienced, you know, God's presence in worship and I first saw what it was like to lead people in that way.

It's just a thing we have to be really careful with.

You know, it's something that I always, you know, to the best, and we're all human.

Yeah.

But to if you can just somehow in some way kind of keep that reverence, you know, where like you're always guarding your steps going to the house of the Lord, you know, because as you, as you come into that place, like if there's a way we can just kind of posture our hearts for like, Hey, I don't deserve a platform or a stage or like, this is not even like, I don't even see this as like a platform.

This is like a chance, you know, maybe it's something you love to do.

weeks, right? Yeah,

How did you end up creating that brand and that company?

So that was from my introduction to bull beef.

As maybe some listeners are aware, the dairy industry, in order to produce milk, the cow has to have a calf every year.

And in New Zealand specifically and Australia to a lesser extent, a lot of these animals buy products and ultimately have no home.

So they get sent into a value chains at a very young age.

And when I say a young age, at birth, of course, they age at the end of their life.

But I knew from what we were doing, that these animals were very fast growing.

So can you just walk through the reasons you're disruptive in terms of that production system and what it means for the processor?