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Daniel Burrus

Daniel Burrus

American futurist

Nov 6, 2026

5:41
But what changes should they be looking at next year, next five years or even next 10 years?
5:48
Well, a couple of things to make sure that we keep in our minds, and that is we live in an increasingly technological world, but let's remember we live in a human world, and it's based on relationships.
5:59
And by the way, good relationships are based on trust, and that is delivered through value, honesty, integrity, delivering on promises.
6:08
So what AI is not good at is establishing trust, establishing new relationships.
6:16
In other words, those are human capabilities.
6:19
It can simulate an emotion.
6:21
AI can increasingly get better at sounding like it cares.

18 MINS LATER

24:22
Do you see the next step in automotive? Is it hybrids? Is it EVs? Is it a mixture for whatever floats your boat or something else?
21:22
Uh-huh.
21:23
What I have to do is ask myself, what is it that a human can do that AI does not do? And first of all, AI can automate tasks quite well, but it don't automate a role.
21:36
See, a role is different than a task.
21:39
Uh, a role involves a relationship.
21:41
It involves trust.
21:43
It will evolve a role, but, uh, a role is still there.
21:47
So let me just give you a couple of things that are crucial for us to, uh, get good and better at as humans.
25:18
Yeah
9:45
I was going to say soft as well, because I think we can do something about it.
9:48
Holy cow, you guys are very smart.
9:50
Most people would say heart.
9:52
And by the way, I was just with a thousand CEOs a couple of days ago.
9:56
I asked them the question, most said heart.
9:58
Why did they say heart? Because it's been going up for decades.
10:01
Surely it's unstoppable.

15 MINS LATER

24:37
You can say the same thing about Blockbuster and Kodak.
5:38
Mm-hmm.
5:39
So, uh, I, what I did is I took all the things I didn't like about teaching and did one of the principles that I teach, which we can talk about later, and that is I love problem skipping.
5:51
Now, it's not problem ignoring.
5:52
It's problem skipping.
5:54
So I skipped all the things I didn't like.
5:56
For example, I didn't like the limitation of the size of the classroom, so I decided to make the classroom planet Earth.
6:03
I, and I've given speeches in, at this point, uh, 52 different countries.
10:14
Mm-hmm.
6:04
But Daniel, we're going to pass it over to you and do the same thing two minutes from birth to what brought you to now.
6:10
All right.
6:11
I'm going to jump ahead right away to college, where I put myself through college playing lead guitar in a rock band.
6:18
I became a published author as an undergraduate and was the first in the nation to direct a federal research grant as a undergraduate, which is interesting because I had an office and a secretary and my professors had a cubicle and no secretary.
6:33
So it's kind of interesting.
6:34
uh i taught biology and physics for a number of years i had an idea for an airplane design i built it test flew it and ended up with 37 national locations in the first year was profitable had another idea for a company and within four years i had started four disruptive companies all of them were profitable in the first year and uh i started burris research many many decades ago what we do is research global innovations in all areas of technology including AI.
7:06
And I publish newsletters.

29 MINS LATER

35:55
Can you talk to us about predictive marketing for more relevant growth?
MarkHOST
8:17
Let on me.
8:17
Okay.
8:18
All right.
8:18
So there's no shortage of trends.
8:22
Problem is two things.
8:24
Number one, which ones will happen, which ones won't.
8:27
That's why we don't look at trends very much.

24 MINS LATER

MarkHOST
32:27
Mm-hmm.
42:28
Why do you go over there? Yeah, I
42:31
mean, that's a great question.
42:32
It's really become just such a passion and love for me.
42:37
So I originally started going in 2016 on the invitation of a woman in our church from Sierra Leone, West Africa.
42:43
Bad place.
42:44
Oh, man.
42:45
It's always in the top 10 poorest countries in the world, right? And she was...

13 MINS LATER

55:27
Lesson Suspense.
4:40
So what advice would you have for people who are wanting to get in on the action but not follow necessarily the assumptions of the market and stay faithful to their investment goals?
4:51
Well, Warren Buffett over the decades have made a lot of money by when you're all buying, he's selling, and when you're all selling, he's buying.
4:59
He's found that opposites work better because we are driven by emotion.
5:03
And when we talked about Musk and being perhaps the world's first trillionaire, most of us don't even realize what a trillion dollars is.
5:11
To put it in perspective very quickly, one million seconds from now is a couple of days.
5:19
One billion seconds from now is 1993.
5:24
One trillion seconds from now is the Ice Age.

37 MINS LATER

42:45
How does one get started in this space?

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