That was a very weird episode that we did.

So I haven't watched it yet, but I will say it's literally like the top to-do task in my, in like a cloud session that I manage my agents and what's next.

The meme API is definitely the next one.

Yeah.

Yeah.

But I'll say, I think it's a really, really good question.

And I will say also that probably in the beginning, it's not going to like the ROI is not going to look great, especially when you set up something that's as robust and as significant.

So how do you improve this over time? How does it get better? What have you figured out there?