Mm-hmm

... um, into thinking, "Oh, but actually I'm doing all r- My diet isn't that bad." And very often, b- because of that, they're unable to identify, um, what exactly the causes are of their ill health or their inability to, to, to manage their weight, um, and all this kind of thing.

And, and I think that the popularity of Ozempic and, and the like tends to highlight the fact that people like don't know, don't know, they don't actually want to face maybe the root cause of-

Mm-hmm

... okay, to essentially turn grass into, into meat.

In winter they do need supplementing, and when they're young they need supplementing.

There's no way that we could possibly satisfy the entire demand for, for, for meat in the UK relying on completely grass-fed cows and sheep.

And I actually think that...