Give us the, the, the, the top three most important things why business people should be using LinkedIn.

Excellent.

So I'll mention Google, I'll mention referrals, and I'll mention credits.

Google, if you run a search for the entrepreneur's name, usually LinkedIn will be one of the very top results.

That means the pe- people will check it out even if you haven't, uh, visited your own LinkedIn profile, Paul, for a year, it doesn't matter, it will be a very...

It will have a strong rank in, at Google.

If referrals are important for your business, and referrals are an, an ideal way to enroll new clients because they, they, they're a warm lead, they come pre-sold, and there's less suppress sensitive.

Yeah.

I

could be wrong about what they say about you.

So I basically disregard all of them.

But let's get back to the more positive aspect of that.

Would you like the right people to find you? Yes, I would.

And that would apply in a different way, but it would apply to talents, to employees.

It would also apply to business owners who are looking for additional clients.

But I'll pass it over to you, get your thoughts on it, and we'll go from there.

So what are the criteria to pass the ATS scan and all that?

Okay, so let's say, let's take an example.

Say I'm interested in a junior product manager position.

Just change the words for the sort of position you're after.

I would start favor by taking any AI tool you love and fitting it with 20 to 30 junior product managers positions next description full full descriptions or ask them to analyze junior product managers job job positions and extract say five to ten key skills.

You reverse engineer your CV.

You start by looking at the jobs themselves.

okay um thank you have like your kind of experience and as much as you're trying to like maximize the use of ai which will also okay okay now what are the biggest mistakes people make when writing their cv today

So let

me suggest one or two different ways to look at it.

The most counterintuitive suggestion would be not to share your episode on LinkedIn, but to use LinkedIn differently.

Can I explain a bit more about that? Absolutely.

Cool.

So sharing the episode would say here's episode 15, check it out.

But if you consider Roger LinkedIn, the LinkedIn business community, then what you could do is identify a potential sponsor on the LinkedIn platform.

Do you believe that to be true?

that distinction?

Cool.

So before you do anything on LinkedIn, you need to ask yourself, why am I doing this? And if it's an automatic action, if you're used to accepting invitation requests, Then you stop and you say, okay, why am I making this choice? Because you have a choice.

When you get spammed and someone wants to sell you something you're not interested in, you have the agency, you have the capability to read and to say, hey, I'm not falling for this.

I'm not clicking here.

Why should you lose your IQ when you log into a LinkedIn platform? You don't have to.

You have to ask yourself.

Yeah.

Why do so many business struggle with their distinction?

Thank you very much.

It's not difficult to find the ideal client we're looking for.

It's not very difficult to find the hiring manager we may look for.

The challenge is what happens afterwards.

Imagine I'm an entrepreneur and I run a search and I find the ideal client I want to work with.

Then what would most people do? Many people, Moses, will send that person a request, an invitation to connect.

What are some of the biggest opportunities podcast hosts are missing on LinkedIn?

Where do you think they are getting it from?

Simplest way to answer this is think about referrals.

Let's take an example of a real-life entrepreneur.

If they're interested in referrals, it means that when I ask you questions, you need to be able to answer me.

When, Ferdinand, can you answer me if you know the person well? So let's think of people you went to school with or people you worked with.

If there's someone you worked with for two years or for six months, you would be able to tell me something about them.

And if we connect with people we know well, then the biggest secret is how to run an advanced search on LinkedIn.

What's LinkedIn metrics is actually important if your goal is to grow a business?

And it's very fascinating.

It is.

The system that happens is that, think of it as the life cycle of the job.

Let's say I'm looking for a computer science position.

And in a company I'd like to work with, today's Wednesday, and someone has spoken with their team leaders and told them that they're quitting.

They're moving.

If the team leader is trying to scan their own mind, maybe their shorter memory will think of one computer science candidate or two people they worked with, people they studied with.

So

Now, what makes someone trustworthy professionally before they ever speak? So let's

ask a simple question.

Many people think that they need to reach out to people they don't know in order to get their help.

But the truth is that if we leverage our current network, people who know you really well, those people can help you a lot.

People you went to school with, people who are neighbors, people who are family, people you worked with in the last two to three years.

And those people can help you in a very significant way.

So let me just mention something for the students or the beginners and the juniors out there.

Now,