So talk, walk us through that journey too, of kind of the identity work and realizing to build, to build this next version of yourself and your business, who did you need to become and how did you lead yourself through that?

I think, um, And you would know, I hated it when you tell me, now you need to show up.

When you didn't audit on me and you're like, just a few videos, just this.

And I was like, no, mm-mm.

I cannot do this.

And I was looking for every excuse in the book.

I was like, but my corporate company has a social media policy.

What are yours? And also, can you explain for those who are listening and they're like, what are daily success habits or daily non-negotiables? Can you explain what that is and then what you set yours as?