What's going on? Why are things still moving so slow as it relates to marketing optimization, improving spend, making faster-paced decisions? It feels like we're moving too slow.

We are, and I am 1000% in agreement there.

Like the frustration is real.

I would say, I think on my side, now seeing how other PMCs operate, because I do work with several and I have over the last couple of years, there's two different camps that I see them in.

There's one, there's the larger groups.

that now have just so much red tape around every decision.

To your point, like marketing is now being absorbed under ops or every marketing decision goes to operations, goes to legal.

So as you think through like the prop tech companies listening, the management companies, a lot of owners that I'm starting to connect with, what are some of the attributes of these companies that would actually say it's probably worth reaching out to Dana to get on her short list of opportunities to find a way to collaborate with you?