So Dana, I'd love to understand kind of from your perspective, when you first looked at Date Smarter and met Grace, what stood out to you about the brand opportunity behind the product?

Yeah, so when I met Grace, she had already put in so much time and effort into making her chocolate date.

She had spent over a year with the food scientists making it taste perfect.

And she was just itching to get them on the shelves and in people's hands.

And in her case, you know, she came to us with a pretty clear idea of the theme of her packaging as she just spoke about the vintage vibes.

And she sent us some references.

And, you know, she had that first iteration of the logo that she wasn't really loving.

But I'm wondering if there's any other benefits to how you run your creative agency differently than maybe more traditional ones by using some of these tools and other processes that makes it a better fit for, you know, emerging CPG brands.