Okay.

I think the one thing that, you know, hindsight or, you know, what I know now that I maybe didn't really know then was just not being really clear on creating that funnel of, oh, now we have all of these space and all of these people, what am I doing a- as the business owner to bring the funnel of clients to get this full? How am I marketing? How am I-

Mm-hmm.

I think the other piece of hiring, kind of going back, I think the hiring of, um, like, support staff and the learning that I've done through that also, I think I was always searching for, like, the unicorn, right? The person that would just come and do all the things, and I could just relinquish responsibility because they would just do it.

And so I think I had a few attempts at those kind of hires that, that weren't that.

And so m- more recently, I've been able to identify this, I need this, this task done.

So for our time together today, Dana, what do you wanna focus on?

I'm finding that through the work that I've done with you, I have, like, the tracking and the keeping on top of finances feels pretty good, or just being clear on my numbers feels good, but it's the investment period and knowing how long...

What are the... kind of the guardrails that tell me continue with investing or it's time to pull that back and reassess?

What's happening with Google Ads?

So I have never done Google Ads before.

Like, or I had tried just doing it without the actual skill and knowledge of Google Ads, and it wasn't successful surprisingly.

So with that, I started working with an ad agency, which was like set up fee plus six months of their work all upfront, which felt super risky.

I think that it's definitely having a positive impact, but it was just...