That's good.

Yeah, and, and so we would always say that in the office.

It's like you're not here to make people love you, you're here to change the world, and that is very much of the mindset of true innovation at its finest.

If you look at some of the most successful entrepreneurs, they are very focused.

They see things differently.

Um, a- and they're okay n- not pandering to everyone or be liked by everyone.

And, um, that was very much of the, the culture that we had when I was at Apple, and I think, um, you know, they're, they're s- they're sort of bringing that back with a, another engineering, uh, lead.

Stigma is the right word, yes

But Dana, where do you see the biggest question marks on when doctors say, "Where's the profit?" Like, where are the biggest question marks? Where do you start digging, and where are you usually finding it?

Yeah.

Typically, I am digging first and foremost into just, like, expenses, right? Like, where did expenses fluctuate? Is, is the...

Like, did we spend more than we needed to, or did we spend in, like, arbitrary areas just because we weren't keeping track of it? So honestly and truly, do you know what your BAM is, and can you assess very easily or quickly, like, months where it is well below, well above, right, so that you can s- kind of watch those fluxes? I just worked with an office on this not that long ago and I'm like, "Hey, from January to March, expenses swung by $100,000," right?

So, yeah.

And I think we hire, like we bring on CPAs, we bring on financial advisors, we bring on all these things but at the end of the day like they don't know you as a human and so it's your responsibility too to like share like what kind of human you are with them.

And so like if they're setting up that you take individual distributions and you know that like if money gets tight you're not gonna sit that aside and you're not gonna put it in a savings account for taxes, like say that.

I think that sometimes like yes, they're going to give you advice based on like what are best practices or what they feel like will set you up for the most tax savings or the most tax success but you know you as a person too and if you know that you're not a great saver maybe a personal distribution really and honestly and truly isn't the best thing for you even if that's what they advise.

So, how do you help practices reverse engineer that? How can they take a look at that today, just from, maybe from, like, an overarching big standpoint, and then we'll narrow in.

Yeah, sure.

So, I think it really comes down to just like you said, Tiff, making it meaningful.

Making them see that the things that they are doing every single day, we spent times building this system.

We created these s- like, we created these systems, so let us have an easy tool for you to know that if the input that you are giving every single day is getting you a certain result.

And so I think that I love that you used the word meaningful, because I feel like that we get asked all the time, like, "How do I have... motivate my team to care about numbers? How do I..." Well, you have to make them meaningful for them, meaningful for their position, meaningful for their impact that they are putting into the practice and into patients.

And so I think that that is...

Mm-hmm.

Soon after, she finally confirmed that Bill was cheating on her with this girl named Lisa.

And I broke up with him.

Like, and I went out with my friends, and I was just going about my business, and he was showing up at every place that we would go to.

Like, he was just, he was following me around.

And it was really late at night.

It was, like, 1:00 in the morning, and we were headed to a restaurant.

One of my girlfriend's boyfriend's family owned a restaurant.

There, it didn't go into the car, yeah.

Mm

... we are definitely seeing those shifts happening.

But what's something that's really interesting in human design is we talk a lot about, like, the spiritual evolution that we'll go on as we tran- tr- traverse this huge shift, and the children that are going to be born on planet Earth after 2027 carry an entire new evolved energetic frequency in their energy body from a human design standpoint, where they are completely right-facing beings.

Like, they literally will not understand how anyone could look at one thing and not see the totality.

They...

That won't even register to them.

They're only going to be able to see everything in connection to everything.

And I think my, my last question for you guys would be, like, where in our charts can we understand more about ourselves to figure out that, that piece that might help us get the answer?

'Cause I'm close to you, kind of.

Yeah.

It's, it was awful.

Like, it's really...

Oh, and, and then, then it was, like, a bus and then a train, and then I just wanted to die.

I literally remember thinking, "If I could just get home now.

[laughs] I don't wanna even do this anymore."

And stupid.

Next, we have Dana.

Mine's just around leveraging AI in marketing.

Uh, just really wanna know, I guess, what's the smart way for brands to leverage AI in marketing while maintaining that authenticity and human touch?

Yeah, and can you tell us just your one-liner or two-liner about your business?

Sure, absolutely.

I have a movement called For Farmers, and basically the whole idea is that we see our farmers, the people who are making our food and our fiber and even our fuel, and recognize the important work that they're doing, and, um, I do that really through, uh, telling their stories, uh, through dispelling myths, because there are a lot of them, and then also by, uh, raising funds and giving out mini-grants, and we've had two different sessions of mini-grants so far.

So-

Mm.

Um, and the different pieces.

And I think sometimes even though, you know, that seems really smart, I feel like, you know, wait, is there, you know, some magic thing I need to be...

Like, what's not on my list? And when I sent you my initial video, that was really what I was thinking about.

He's a professor of sociology at Wake Forest University, and actually he's been studying this for a long time.

time.We definitely saw something similar happening in the COVID year of 2020 where, you know, we rolled straight from, uh, uh, the pandemic into the, the summer of the George Floyd murder protests, and then rolling straight from there into a contested presidential election.

And there we do have some data.

We do know that in, in that year that new gun owners were disproportionately African American.

They were disproportionately female.

But watching the riot on January 6th, 2020, really changed the way Dana thought about the need for firearms.

Basically, the, the complete breakdown of forces of the state to maintain any kind of order in that situation made me realize that if we had that level of political violence pent up in America, that I was very likely going to become a target.