So I see where you're going with this, you know, differentiation, right? Yeah.

It's like, okay, if I launched a game in that space, I would have no impact.

I would just have, you know, a drip in an ocean.

So, you know, taking a more systematic approach to it, I was like...

Where can I find a new niche? So I asked myself where friends meet up.

So, you know, bars, restaurants, breweries, entertainment venues.

And so I started diving down the entertainment path.

What do you think actually makes something sticky? Is it the mechanics? Competition, is it storytelling or social interaction, surprise, or something else, or a combination of all these things?