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Dan Wiener

Dan Wiener

Director of Product Design at Kit; design leader with 20+ years of experience in UX, product design, and design systems

Jun 11, 2026

24:05
But in this era now where people go online and actually give a small contribution – by the millions on all sides of the political spectrum, it really does look more like free speech that you want to bolster and not try to imagine you can squelch.
24:21
I mean, I'm a big believer.
24:23
So I live in Montgomery County, Maryland.
24:27
We have a small donor public financing system.
24:29
I have hosted a fundraiser under that system.
24:32
It's great.
24:33
Someone came into my living room.

6 MINS LATER

30:10
What can happen between now and the end of the year on this?
3:26
How has that lasted this long, and what should we be doing differently today in SaaS?
3:31
It's a topic I love and something I'm always struggling against.
3:36
If we go back to successful SaaS business and then how it started, oftentimes you look at these businesses and you think that they're product-led, and in some cases they might be, in some cases it might be a big mix where most of the customer count that they have is product-led, and then maybe most of the, uh, the revenue or like half the revenue or something is sales led because you have these big, big customers that, uh, contribute to a lot of the, a lot of the revenue, especially in B2B, and then you have the mass of customers that generate maybe half the revenue or even less than half.
4:14
So you have this, this kind of strange effect there where a lot of the features that these people are, uh, product designers and engineers and product people are focused on building have been requested by those very high value customers.
4:29
And so you end up building for the high value customers whilst also at the same time trying to be product-led and trying to onboard the rest of the customers.
4:37
So that you have this very strange dynamic where you have maybe like 5, 10% of customers making up half the revenue, and so teams bending over backwards to satisfy, uh, whatever they request.
4:47
And then what that means is for the rest of the customers, you know, the bulk of the customers, they're having to self-onboard in a platform that has this huge disparate feature set that's been adapted to the unique needs of, of a handful of high value customers.

20 MINS LATER

24:59
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