Mm-hmm.

So, so that, that gives a very broad range, and that's been one of our challenges as, as a, as a startup is identifying those, from a business perspective, those ideal customer profiles, you know.

Who-- We could try this, or we could try that, or we could go with these people or that people.

And so f- from our perspective, we have to sort of think about the drivers.

Who wants to monitor and why? And we'd all love everyone to care and, and want to do things, or...

Well, that's the wrong way to put it, but have the same priorities and the same values.

But obviously, organizations have, have different preferences and different values.

Can you, can you talk about that a little bit?