What was your goal with that, with a company to build it, to be like a certain and then sell it or?

Well, I knew, I knew what I didn't want was, didn't want to be I felt like there's a lot of pressure on me to have the next insight and it was so much coming at me in that 2019 2018 2020 period that I just needed some quietness I needed a moment to figure out that next big thing I knew I couldn't figure out the next big thing that was meant for me and anyone who was wanting insights or advice from me it wasn't gonna come with all of the demands of what's the next post what's the next video and What's the next class? We had awesome Palooza.

We had events.

I was, as you mentioned, I was all over the world on stages and I just knew I needed a minute to reset.

And so I sort of, as I've done throughout my life, I find something that's a challenge and I'm like, let's go do this.

And so I was already consulting.

One of the companies I was in, uh, you know, felt like it was an opportunity to do more than consulting.

It's one of the few other things I wrote down is like the post-traumatic growth or post-traumatic intelligence where you can go through some crazy adversity that you don't choose to but flip your mindset, which, of course, there's tons of ups and downs to that, to where the end result of it, it actually makes you stronger.