So tell us a little bit about your career and where you started.

I fell into olfaction as a byproduct of my love for sensorial experience design.

And what really interests me was how environments can make us feel, how memories are formed, how emotion is triggered.

And this is something that I've continued to explore inside EULA Lab, fragrances and modality as an intersection of science, culture, and emotion.

i didn't fall into uh fragrance uh by default uh it was actually uh as i mentioned to my love of culture and anthropology i was born in africa and lived there into my early 20s and then from there i spent some time in australia and then the last 15 years i've been in asia traveling around and working the space but as well as more recently also into the middle east and i just love the fact that people could have such different experiences for fragrance in different parts of the world how fragrances could relate back to rituals to religion to food of course which is a massive one and i i just loved how that could form a narrative but also specifically it just made me realize how meaning is constructed rather than given.

For me, I guess I've also fashioned myself as a bit of a discoverer.

And there's no new lands to be discovered on Earth at this stage, at least.

Would you like to share some stories with us of projects that you've worked on designing customer experience smells across the world?