So what does, in those instances, what can AI actually read and understand and interpret?

So I think AI can read and understand anything we choose to give it.

So the question really becomes what is the right signal to give it at the right time? Too much is too expensive and not really fast enough to be able to get the answer.

We just spent a couple of days here talking about all sorts of things.

One of them is the really vast array of data signals and data types that we have at our disposal and how.

Fortunately for us now, it's relatively trivial to bring those things together.

How we use them to answer what question, for what reason, whether it's to help Jenna's team optimize a media plan, to help the strategy team understand an audience, or in what you're talking here is to make a runtime decision about personalization.

He's saying what I said, just in nerd