So if you're an AV person, maybe you're less familiar with EDUCAUSE, but I guarantee you the other IT folks or at your CIOs level, they are very familiar with EDUCAUSE.

Yeah, absolutely.

We talked about this a little bit earlier, and I am a former student AV tech from the University of North Texas.

So I can talk about that whole continuum all the way up.

And we do see a lot of CIOs, especially at our larger annual conference, um but we do a number of events so we do other in-person events with nurcomp which is in the northeast regional computing association we do a cyber security event every year we have a lot of programs that focus on training for new managers training for senior directors training for cios so i mean there's really it's very differentiated the types of offerings that we have from an education standpoint So we really tried to target every group within that community and find ways to elevate them both at the university and within the industry.

Yeah, great.

What am I going to find? What's the value to me making it to that conference?

Oh, wow.