I was

fortunate enough to have a very high-level exposure and introduction to it.

And when I got to that company, I'm an infantry Marine, so they wanted me to be a part of the leadership team.

We had some pretty aggressive goals for the business.

So I joined the leadership team.

I fell in love with it right away because really what EOS is is a decentralization tool, right? Creating that commander's intent with the vision, your accountability chart, all the clarity that goes around that, delegating and elevating is pushing decision-making all through the business, right? So EOS is not a thing that you do.

It's how you run the business.

Right? Yeah.

Yeah.

So EOS is an operating system for business.

So just a set of simple, practical tools to really help business owners get what they want from their business.

You know, what I do is really work with leadership teams on three things called vision, traction, and healthy.

Vision is about getting that leadership team on the same page.

Where is this business going? How are we going to get there? On the Marine Corps side, that's really a commander's intent, right? The overall, what is the objective and the mission, right? On the traction side of it, it's about instilling the focus, the discipline, and the accountability so you're actually executing on that vision every day.

And we start to figure out what are the things that are going to get us closer to there, what's the noise and distractions and eliminating those.

Love that.