So what's the secret? What's the secret to that? What did you figure out about social media that most people still don't get?

It's a great question, and the answer is so big that I have a course that I teach on how I did this, but the top of that pyramid of answers, if you will, right at the apex is is this was 13 years ago that I started it, January of 2013.

And I was somewhat new to social media, but not brand new.

I had maybe a year's worth of experience.

I guess that's new.

And Instagram didn't exist yet.

YouTube was only a few years old.

What's the hardest part about turning free content into a repeat subscription business? What did you learn about what funds will actually pay for? So the membership came about...

What's the biggest lessons you have learned about growing a brand or- organically?

Love that question because, um, there's really a lot to it.

However, at the core of it all, it really comes down to, I think, two things.

Number one, really...

Three things.

Three things.

Really defining what you do, who you serve, and how you're going to do that.

For entrepreneurs trying to grow today, what's one marketing mistake they should avoid and one strategy they should start using immediately?

How were you able to grow Drum Talk TV to over a million followers without spending money on ads?

When I first...

Shortly before I started Drum Talk TV, I had an online lesson platform.

And when I started that, this is about six months before I started Drum Talk TV, I knew that the lessons didn't matter unless there was going to be an audience.

So I started... really kind of teaching myself how to build a following on social media.

And I had a following of people in 65 countries before I even published the first lesson.

But then a few months later, I had a pivot and decided to do Drum Talk TV.

sure you manage multiple businesses projects and a very large family so the question is how do you stay productive with us burning out