Do you think more in terms of depth, building out ecosystems, or do you think more in terms of like global scale covering different markets?

I never called it ecosystems before, and I think that's an interesting way of looking at it.

We look at it as journeys.

So Peru is a great example.

We are pretty well covered in that country.

If you are a luxury traveler to Peru, You're probably going to Belmond.

And you'll land in Lima.

Tell me what that looks like in practice.