Yeah

... basically was like, was like, "Stop, stop, stop, stop." The medium is no longer the message anymore.

So once you think that way, it doesn't matter that it's a podcast or a newsletter or it's a magazine or it's an event series or it's a t- brand of toothpaste.

Like The Grand Tourist has personality, and that is the brand.

It's not about just building a business model.

And of course I needed to have one.

I didn't have one in the beginning.

Yeah

It was always fascinating to discover what was around the next bend.

A moment that I, that I write about and talk about a fair bit is we're paddling hard, head down.

I was...

There was a campground, like an actual campground [laughs] where I was gonna spend the night, and I just kinda wanted to get there, set up my tent, take a shower, have some food, go to sleep.

And I heard somebody yell, "Take a break.

Have a beer." And I looked over my shoulder, and there was a marina, and there was a group of people on the back of their boat hanging out.

And my first thought was, "I'm just gonna keep going and, you know, give them a wave and..." But I was like, "No, why, you know, why not? Why, why not take a break, have a beer? I'm, I'm only a mile from where I wanna be." And I went over, and, uh, it was a guy named Matt Donahue and his, his wife and son and some friends of theirs from the UK, and they helped me up into the boat.

What did your trip teach you about being around blue spaces?