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Dan Rak

Dan Rak

Founder and principal designer of Dan Rak Design Group, a luxury interior design firm with offices in Chicago and Southwest Florida.

Sep 16, 2026

Trade Tales

Trade Tales

Ask Us Anything: Dan Rak on improving your profit margins

Sep 16 · 48m

Caitlin PetersonHOST
15:50
Mm-hmm.
Dan Rak
Dan RakGUEST
15:50
But what really matters is...
Dan Rak
Dan RakGUEST
15:52
So you know, your markup is kind of the cost plus your whatever percentage you're gonna add onto it.
Dan Rak
Dan RakGUEST
15:57
So you say you have $100 product, and you're gonna mark it up 30%.
Dan Rak
Dan RakGUEST
16:01
You sell it for $130.
Dan Rak
Dan RakGUEST
16:03
You know, in theory, you should have made that $30, and, um, that would be your profit, uh, at the markup.
Dan Rak
Dan RakGUEST
16:10
When we're looking at margin, you're looking at...

5 MINS LATER

Caitlin PetersonHOST
21:29
[laughs]

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