Why this book and the long line of books that you've written?

Well, it's a good question, Michael.

Thanks.

It's...

You know, I started writing back in 2022, but actually that first book, Confessions of a Recovering Evangelical, I had written sections of that over about a 10-year period of time as I was going through what is commonly called deconstruction of my evangelical beliefs.

That happened actually in 2006.

And so one of the ways that I kind of healed and reconstructed was through writing.

And it's just diabolical when you really...

Yep.

Um, it can be something that people spend way too much time on, so you've got to be really considerate of that.

Is my input worth my output on this? And again, we teach a, a content system where you get all your content done and it takes two hours a week.

Um, because beyond that, I really question whether the return on investment is there.

So I'm a big believer in content solving problems.

Um, you need to know who your content is for.

You need to understand what their frustrations and fears are.

Mm.