What do you think has made you guys stand out above the rest?

I think the metal work stuff is kind of, was unique when it started.

There's a few other companies doing similar stuff now.

And I think at the time there was a few brands or companies in America doing similar stuff, all the different, like the customized ball markers or the stylized ball markers.

And it was kind of like, took inspiration from that and tried to find kind of my own style.

Mm-hmm.

But I guess it's just...

I think that's what... people link on to like I said you've had people who have bought from you for years because they've got to know you and the brand as one sort of entity no it's fantastic should we take a bit of a look into Dan as the golfer yes yeah and your background on there where did it all start like have you always played golf is it something you played from a young age I