Oh, yeah.

So I can't talk too much about that one, but maybe next time.

Whereas this one, the full kind of production web apps.

So we've done a couple.

The one which stands out we did for a company called Sky, who are like a telecommunications TV company here in the UK, and they approached us asking for some help in reimagining how employees get recognized for great work.

Which is kind of a random ask, especially 'cause a lot of our work is a little bit more external focused, right? Create me a new B2C marketing site or B2B landing page, that type of thing, whereas this is more of an internal use case.

A, a site that their company can use to shout out when one another have done great work and kinda give some rewards out and build a real like culture of recognition.

[laughs]

So for the listeners who are not familiar with the American Franciscan priest, Richard Rohr, but more importantly, the work that he's written, the books that he's written, give us a sense of what that is, what rites of passages mean, and then maybe let's talk about the relevance for men.

The difference is there's plenty of, I'll call it like success coaching, life coaching out there, which is all about do these things and you'll achieve greater.

You'll optimize your life.

You'll be more productive.

You'll be more successful.

Richard Rohr's approach is completely the opposite.

Often what's out there in the marketplace of ideas is this striving, climbing, achieving mindset.

How do you think about masculinity today? And how does the organization think about masculinity in today's