Could you talk a little bit about Bonafide and how you guys are piloting them and what the goals are there?

Yeah.

So we're still really early with that pilot.

The old mentor, Tim Sullivan, I worked with at Cendyn sits on their board, and really sharp tool.

And we get asked the question a lot of, "What can I do to both get my hotel to show up in AI, to make sure that our content that is in AI is accurate, that it's talking about my hotel the way that is in our brand voice, and that it should be communicated?" And we're always looking at a number of AI tools, and this one kinda stood out, both from the reporting platform is incredible, and also the fact that they integrate really well, not just independent properties, but with branded properties as well.

And, and we have a lot of brand hotels.

And a lot of times that brand's tech stack is pretty silent and they keep that close.

What's one thing that you think everyone in the industry believes right now that you think is wrong?