Worried for them.

I'm Dan Dunne.

I'm a city council member and mayor pro tem here in the city of Liberty Lake.

I was living in Renton.

I was slightly sleeping in, I'll call it.

My wife, Shawna, had already gone for the morning workout.

And news presentations had began introducing the calamity and the crisis which was emerging.

And secondly, having come from the field of direct mail, the reason we all got so excited about email in the first place, you know, 25 years ago, was because it was very cheap compared to direct mail.

Yeah.

Yeah.

And I think that's a fair point.

And I think that, you know, email is something which is should be at the forefront of your strategy.

You should be planning everything around email because it's a high rush generator and you can plug data into it.

You can personalize, you can create relevance and email will work for certain segments of your customer base.

Yeah.