So what really connected those experiences? And when did you recognize that a business opportunity was around performance under pressure?

Well, I think the experiences come in twofold.

One, Well, while I was playing again, I was never the most skilled player, but I felt like I worked my way to a closer role for almost every team that I played on, or at least some sort of a major leadership role standing.

And, you know, I don't know if that was, you know, just because of how I'm wired and how I'm built, probably, but we were never, never able to accurately identify it and put it to a number.

The other thing was I played around guys who, you know, were, much better than me through harder and, you know, we're the ones we were relying to depend upon.

And some of those players would in the, once the playoffs hit, they'd fall, you know, they wouldn't perform well.

And we would never really have an understanding as to why, but we would, there's one player I remember, we called him the best practice pitcher there ever was.

So what have you learned about performance under pressure and how it differs based on the different settings and the different sports and the different athletes?

So Dan, why don't you go ahead and kick us off here? And really one of the key questions obviously all entrepreneurs, you know, ask when they're building a business is, what's the problem and how can I solve it? So what's the problem and how, how is Dan solving it?

Well, appreciate it, Connor.

Uh, I would say the problem, and again, this is, this is personally from my lens.

Uh, played professional baseball for a few years.

I helped run Canada's first data-driven training center, uh, where we had the first Rapsodo and the first HitTraks in Canada, and even before the Blue Jays did, where they would send some players our way to do some testing at the time.

But I come from a player dev background more so than anything else, where you see a problem with an athlete, you figure out interventions on how to improve them because you measure, you test and retest over time, and then they're a better athlete.

So, you know, I'll use the example of weighted ball training for pitchers, right? Velocity development has been massive across the board over the last 10 years.

And you mentioned, you know, from in the, in the past and, you know, throughout history has, we've kind of been in the sports space that a few people have kinda, you know, entered the space and it's just they've given the green light and everyone kinda says, "Okay, yeah, they, they know what they're talking about," or "They, they've built X, Y, or Z product." But how come, I guess, just this mental performance, you know, sectors remain kind of just a blind spot, uh, so to speak?